The latest is her new athleisure line, Ivy Park, which she unveiled on Beyonce.com today just as Elle magazine revealed its May cover with the super star.
According to the offical site: "Ivy Park is merging fashion-led design with technical innovation, creating a new kind of performance wear: modern essentials for both on and off the field."
The video for the line features her back-up dancers clad in sweat session-ready attire. It also features the Parkwood park, near the corner of Rio and Parkwood streets, where Beyoncé and her father, Mathew Knowles would go running. (I actually grew up in the Riverside Terrace area neighborhood and also ran the rolling hills of park with childhood friends. Small world.)
The line is named after the park and Beyoncé's daughter, Blue Ivy.
Elle.com reports Ivy Park will be available at Net-a-Porter, Topshop, and Nordstrom.
(FYI - Athleisure is the biggest trend in fitness wear and combines workout gear with street wear.)