Ken was in a rut.
While Barbie had a makeover last year and emerged with a variety of skin tones and body types, Ken remained pretty much the buff boyfriend with the plastic side part that hit the scene in 1961.
Until this week. Mattel unveiled a new Ken doll in 15 different styles - seven skin tones, three body shapes and a variety of hair styles.
There's Ken with a man bun, Ken with cornrows, Ken with cool glasses, Ken as a bleach-blonde surfer, Ken with olive skin, and even Ken with a hipster pompadour.
He comes in three body shapes: "original" (which basically means buff),"slim," and "broad" (some are calling him dad-bod Ken).